The best is yet to come for BermudAir, the island-flagged airline that launched in the summer of 2023 and is already flying to Bermuda from nine markets across the United States and Canada.
As the end of January nears, BermudAir is providing service to the island six times a week from Boston, five from Toronto, four from Baltimore/Washington, three from Westchester (New York) and Halifax, and twice weekly from New York LaGuardia, Newark, Orlando, and Montreal.
Routes added in 2025 included LaGuardia, Newark, Montreal, and Richmond, Virginia.
The organisation also launched AnguillAir last month, flying to the Caribbean island from Boston, Newark and Baltimore.
That is an impressive journey of expansion since the airline debuted with service to Bermuda from Westchester, Boston, and Fort Lauderdale.
And, of course, it means more options for the Bermuda resident looking for a quick getaway.
The airline’s original customer focus was the business-class traveller, but that initial plan evolved to accommodate a broader market – and BermudAir’s two original Embraer E175 aircraft now feature ten seats in the business cabin and 60 in economy.
A pair of Embraer E190 aircraft were added to the fleet in the spring of 2025, having eight seats in the business cabin, and 88 in economy.
Adam Scott, founder and chief executive of BermudAir, said: “We have indeed seen very impressive growth over the last two years. It’s due to a multitude of factors, not the least of which is having the friendliest crews in the sky.”
Customer experience
“Route selection is very important. We look at existing and historical passenger data to see how many people are travelling on the route now and how that would increase if we entered the market with non-stop service at a more affordable price,” Mr Scott said.
“In many of our markets, we’re the only non-stop service to Bermuda, certainly on a year-round basis, so we look for opportunities in large populations without non-stop access.
“Moreover, we focus on the customer experience – with a fantastic, comfortable aircraft, with no middle seats, the great crews I mentioned, and our sustainable, in-flight offerings, and no single-use plastics onboard.”
He added: “We’re ahead of where we expected to be in terms of growth and our economics. Also, 2025 has been an incredible year with the addition of new routes.”
The size of BermudAir’s fleet means Mr Scott and his team must carefully consider how to allocate their scarce resources.
Service from Richmond was dropped earlier this month, as was service from Raleigh-Durham.
Last year, service from Fort Lauderdale, Providence, Charleston and Hartford was discontinued.
Mr Scott said: “As a growing airline with a relatively limited fleet size compared to our much larger competitors, we keep a keen focus on where we utilise our aircraft.
“We have a lot of opportunities for growth in North America, given Bermuda’s proximity, so if one market is over-performing and another is under-performing, it’s no surprise that we tweak our schedules to match.
“But, overall, we’re happy with our network’s growth. Canada has been doing amazingly well, and we’re excited about our newly expanded focus from the New York area.”
A promotion that offered free round-trip flights to the island from New York LaGuardia, Newark and Westchester for travellers who booked an eligible hotel package in Bermuda was well received.
Mr Scott said: “The free flights promotion has been tremendously successful. It’s a strategy we came up with, along with our tourism and hotel partners; we fill rooms and seats during winter.
“The campaign was designed to be attention-grabbing, which is needed to break through the Black Friday and holiday marketing clutter, and I’m happy to say we’ve seen great take-off of the offer.”
Year-round service
He said BermudAir’s focus is to encourage travel to the island well beyond the traditional summer window to include all four seasons.
“I’ve been pleasantly surprised that we’re seeing faster uptake than expected, with guests visiting in what used to be considered the ‘off season’.”
The Embraer aircraft flown by BermudAir have about a 2,000-mile range, which opens up many more potential markets for the airline.
Looking ahead, Mr Scott said: “You’ll continue to see more markets added in North America as well as other international destinations, such as Anguilla.”
He said: “We added a lot of new routes in 2025, so we first need to prioritise maturing those markets and adding more frequencies as demand increases. However, more North American and international destinations will be added over time as well.”
Mr Scott said the AnguillAir concept won’t be expanded immediately to include additional Caribbean destinations. However, he added: “We do believe it’s a concept that’s applicable to other destinations.”
The 15-year veteran of the aviation industry said customer service is the key to success in the skies.
“It all boils down to the focus on the customer, and every touch point they experience from booking, to arriving at the airport, boarding and flying and landing at their destination.
“The operations have to be their best, our people really connect with our guests, and we look after our staff team, who in turn keep the customer and their travel experience front of mind every single day.”
He said BermudAir keeps an eye on its competitors, but the airline’s focus is inward.
“While of course we make sure we’re competitive with our airlines as to price, schedules and other offerings, our focus remains on our own knitting.
“We’re often the only carrier serving the destination non-stop, so we’re not so focused on looking over our shoulder but in providing the best product and most memorable travel experience at the right price. If we continue with that focus, nothing can stop us, and we’ll continue to grow and succeed.”
He added: “We are so incredibly proud to be Bermuda’s flag airline and will continue to do our utmost to represent the nation to the very best of our abilities. We’re also grateful for the opportunity to serve our community and bring more people to our wonderful home.”
