Bermudians have always had a taste for the finer things in life – we all like nice things!
However, for some Bermudians, cruising remains a mystery. I must confess early that I’ve never been on a cruise, and I’m sure I’m not the only one. It’s definitely a bucket list item, and a perennial New Year’s resolution. It’ll happen one day!
Jakai Franks, Bermuda country director of Travel Edge, makes cruising sound like an essential experience, and it’s his mission to find the very best one for each of his clients.
Mr Franks described cruising as a “seamless” event.
“You unpack once, and everything else is taken care of,” he explained. “Unlike traditional vacations that involve juggling flights, hotels, transfers and restaurant reservations, a cruise brings all those elements together under one roof.
“Your accommodation, dining, entertainment and transportation travel with you, allowing you to visit multiple destinations without constantly repacking or navigating unfamiliar airports.
“Each morning brings a new port to explore, while evenings return you to the comfort of the same cabin. This consistency creates a relaxed rhythm that many travellers find refreshing.”
It’s all there
Of course, the renowned all-inclusive aspect of cruising is a huge selling point.
“Modern cruise ships are designed as floating resorts, offering a staggering range of activities and amenities,” Mr Franks said.
“Guests can enjoy multiple pools, spas and wellness centres, fitness facilities, live theatre productions, themed parties and enrichment programmes.
“Dining options range from casual grab-and-go meals to upscale fine-dining experiences curated by world-class chefs. For families, kids and teen clubs provide supervised fun, while adults enjoy spaces designed for quiet relaxation or lively nightlife.”
In short, taking a cruise on a modern cruise liner is like visiting a small city – maybe even a small city that never sleeps.
But isn’t cruising a pastime reserved for those with a relatively large disposable income?
Not necessarily.
“Cruising can be one of the most cost-effective ways to travel, particularly for Bermudians looking to maximise value,” Mr Franks said.
“Several cruise lines cater specifically to budget-conscious guests while still delivering an enjoyable experience. Carnival Cruise Line and MSC Cruises, for example, are known for competitive pricing, frequent promotions and family-friendly offerings.”
Booking early can also help to ease the burden of financing an unforgettable family experience.
Mr Franks said: “Booking well in advance often unlocks the best deals, along with greater choice when it comes to cabin selection.
“Because meals, accommodation and entertainment are bundled into one price, cruising eliminates many of the unexpected costs that can arise on land-based holidays. Compared to hotel stays, restaurant meals and attraction fees, a cruise often provides significantly more for the same – or lower – overall spend.”
While being budget conscious isn’t an insurmountable obstacle for Bermudians to embark on a cruise, regular Bermuda cruisers have recently moved toward a higher echelon of luxury vacation.
“While Caribbean itineraries continue to be popular, many travellers are now leaning toward more upscale and luxury experiences,” Mr Franks said.
“Premium brands such as Silversea, Regent Seven Seas Cruises and Seabourn have seen growing interest – offering refined service, elegant design and immersive itineraries.
“At the same time, contemporary lines like Virgin Voyages and Celebrity Cruises have captured the attention of Bermudians seeking modern aesthetics, innovative dining concepts and adult-focused experiences.
“There is also strong enthusiasm for newer ships that push the boundaries of design and technology. Norwegian Cruise Line’s Prima Plus Class ships and Royal Caribbean International’s Icon Class vessels have become especially appealing, offering expanded public spaces, cutting-edge entertainment and a strong emphasis on experiential travel.”
Like we’ve already established: Bermudians like nice things.
Mr Franks is ready and willing to help you book whatever cruise experience you may be considering in 2026 – including a family cruise, which is “highly accessible” for the average Bermudian family.
“Many cabins are specifically designed to accommodate two adults and two children comfortably, often featuring convertible beds or bunks,” he said.
“This makes cruising more economical than booking multiple hotel rooms, especially during peak travel periods.”
Budget wisely
Payment flexibility is another major advantage. Most cruises require only a modest deposit at the time of booking, with structured payment plans that allow families to spread costs over several months.
“This contrasts with airfare, which often requires full payment upfront,” Mr Franks said. “The inclusive nature of cruising also allows families to budget with confidence, knowing that meals, entertainment and accommodation are already covered.”
On a personal note, Mr Franks shared a couple of his own unforgettable experiences at sea:
“One standout was Jamrock 2024 aboard Independence of the Seas, a five-day voyage that blended live performances from my favourite artists with vibrant energy and a deep celebration of Jamaican culture.
“The atmosphere was electric. It felt immersive, joyful and completely unique.”
Touring the Silver Ray when it visited Bermuda last November also left a lasting impression.
“The ship’s modern design, thoughtful details and luxury amenities highlighted how far cruising has come.
“That visit confirmed it for me. I’m already looking forward to sailing with them in 2026!”
The verdict is in: if you’ve never experienced a cruise in your life – get it sorted ASAP!
Mr Franks wrapped up the “why”.
“Beyond the fun and relaxation, cruising offers an experience that is difficult to replicate elsewhere. By reducing logistical headaches, it allows travellers to fully disconnect from daily routines. Guests can choose their own pace: whether that means full days by the pool, attending fitness classes and workshops, or heading ashore to explore new cultures and landscapes.
“From an economic standpoint, cruising continues to deliver strong value. The all-in-one pricing structure makes it easier to plan and avoid unexpected expenses, while the variety of onboard options ensures that no two days feel the same.
“For many Bermudians, this balance of flexibility, comfort and affordability is what keeps them coming back.”
